A giant leap forward

In Press releases by Rory MccGwire0 Comments

Rory MccGwire Atom founder 10The Donut websites have gone from strength to strength since we launched in 2009. This month we’re taking another giant leap forward, as our family of five Donuts becomes six with the unveiling of Sectors Donut.

Sectors Donut does something completely new; it offers in-depth advice on running specific types of business in more than 200 different niches – for everyone from web developers to hoteliers, from DJs to used car dealers.

With 13,000 pages of tailored advice, Sectors Donut has fantastically clear and detailed guidance on how to make a success of almost any type of business.

Sectors Donut perfectly complements our five other Donut websites, which offer in-depth advice on starting up, marketing, tax, law and technology – all aimed squarely at small business owners.

Together, the Donuts are now by far the UK’s biggest online resource for small businesses, with more than 20,000 pages of advice, case studies, checklists, news, views and tools.

Supporting small businesses

It’s all part of our continued commitment to providing top-quality resources for small businesses, in the wake of widespread Government cuts to support services for SMEs.

This year has seen the closure of the £84m Business Growth Service, including the long-established Manufacturing Advisory Service. This is just the latest in a long line of cuts to public business services. And the message from Government is loud and clear – the private sector has to “fill the gap”.

Well, we’re doing much more than that.

As well as launching Sectors Donut, we’ve given the whole family of Donuts a fresh new look and a more integrated structure, so it’s even easier to find what you’re looking for.

Forging partnerships

Like much of what we do, Sectors Donut has come about thanks to a fantastic partnership with Parkes, the specialists in business sector content and tax advice.

And I’m delighted to tell you that Sage, the UK’s leading business software supplier, has chosen to sponsor Sectors Donut. Miguel Gernaey, Marketing Director EMEA at Sage, told us: “With the launch of Sectors Donut, business owners can now get much-needed sector-specific advice that will help them start up and thrive.”

Sage is a long-standing supporter of the Donut websites. Miguel Gernaey said: “Together, the Donuts are the ultimate how-to resource for businesses in the UK. We are delighted to support them.”

With well over 500,000 unique users every month, the Donut websites are already a favourite destination for the UK’s fast-growing band of entrepreneurs and business owners. Now, with the arrival of Sectors Donut, we can honestly say there’s a Donut for every taste.

Rory MccGwire, chief executive, Atom Content Marketing