Laura Swales

Social media heroes

In Atom, Online marketing tips by Laura Swales0 Comments

Laura SwalesLaura Swales, Atom’s digital marketing executive, has been having a chat with friends and colleagues to find out which social media tools and websites they couldn’t do without. Here’s a list of their favourites, and what they like about them.

Laura says:

“I manage eight social media accounts, and each has a presence on at least two platforms. Keeping up with posting on all of these could be a huge headache without the help of some tools and websites. Right now, my absolute favourite is Canva – Canva is a website I use to create images to post on social media. The site has a selection of templates that fit post sizes for all the main social media platforms. Canva makes it easy to create original images, which is something I would struggle to do from scratch every day. Since making an effort to post more tweets with images our engagement levels have increased, so it’s been worth spending a little time each day picking popular posts and creating a new image to go with them.”

Milly BurroughsMilly Burroughs is a freelance luxury art and design publicist. She is passionate about creative business strategy, branding and story-telling across art, design, interiors and architecture. Milly recommends Dropbox and says:

“I know it’s not technically a social media tool, but Dropbox is the most valuable asset to me when working on social media both in-office and on the move. It’s the one place I store all my content (copy, imagery, audio and video) so I can download and view it from any of my devices. Furthermore, as my social media work runs alongside my PR work I love that Dropbox makes it so easy to share folders and files without being limited by file size. Since I upgraded to 1TB of storage I feel pretty much invincible!”

Luisa SandersLuisa Sanders is a Social Media & Communities Manager at Aardman Animations and freelance copywriter and consultant. She also writes a blog, Bristol Bargainista ( about enjoying life on a shoestring in Bristol and beyond. Luisa couldn’t manage without Hootsuite and Snapseed.

“I find Hootsuite indispensable”, says Luisa. “I use this at work to keep up to speed with relevant Twitter feeds, plus it’s an efficient way to schedule posts when I’m out of the office. It’s also useful for co-ordinating Instagram posts which can be fiddly. You can write your post in Hootsuite then use the app on your phone to make the post live on Instagram. In terms of photo editing, I use an app called Snapseed to give the pics on my personal Instagram feed a more professional touch – it’s a simple, user-friendly way to add some nice filters to your pics, plus you can crop, blur and generally play around with them to make them insta-ready!”

Keri BeckinghamKeri Beckingham, a communications professional and newbie lifestyle blogger from Bristol, swears by TweetDeck.

“I’ve used TweetDeck in several of my roles over the years”, says Keri, “and as a free tool, I would say it’s hard to find one better. It allows you to view all of your Twitter accounts in one place, and you can also schedule tweets too – very handy when it comes to planning your content calendar. My favourite element is that it’s customisable and you can select which aspects of your account you’d like to view at once, such as your mentions, direct messages and lists.”

Do you have a favourite social media tool? What couldn’t you do without?