A real hive of activity: content marketing and business resources working together

In Atom, Clients, General by Emma Jones0 Comments

shutterstock_129600581Did you know that worker bees must produce 60lbs of honey to sustain their colony during the winter? Tens of thousands of bees work together to get this job done. Talk about teamwork!

There is another team of busy bees hard at work at The Hive in Worcester. A partnership between Worcestershire County Council and the University of Worcester, The Hive is a 5-storey golden-coloured building which houses the public and academic library, Worcestershire Archives and Archaeology Service and Worcestershire Library.

This cross-pollination has created a successful Business Centre within The Hive, providing specialist resources and a meeting and training venue for local businesses. The Business Centre also needed an online presence, which is where Atom Content Marketing’s five business resource ‘Donut’ websites came in. The websites proved to be the perfect match for The Hive’s online resource needs and so we worked together to create The Hive’s Business Resource Centre, to help entrepreneurs with the practicalities of growing a business.

A great product is worthless unless people know about it. We provide The Hive with 90 ready-made tweets each month to promote the excellent content of the site, as part of an overall content marketing strategy. The tweets will help generate interest from their regular followers and drive traffic not only to their resources but also to their main website. This in turn will raise awareness of The Hive’s other activities.

We’re proud of our work with The Hive – offering great resources, but also implementing a really effective content marketing strategy to get those resources to the people who need them. And, ultimately, helping to get The Hive on the map as the real hub of the business community.

Content marketing is key when trying to engage with clients and prospects. Not every business can be on the first page of Google, but with a sound strategy you can reach the people you really want to target.

As for The Hive: it really is the bee’s knees (OK, I’ll stop with the bee thing now).

  • For more information about the business resources that we offer or to discuss how we can help enhance your social media presence, please get in touch with me: emma.jones@atomcontentmarketing.co.uk or call 0117 904 2224