B P Collins LLP, a major regional law firm based in Buckinghamshire, providing legal advice on the full range of corporate and personal law.
“As a forward-thinking law firm, we wanted to be ahead of the game when it comes to client services,” explains Samantha Howe, B P Collins marketing manager. “We wanted clients and prospects to be able to increase their basic legal knowledge or find answers to legal queries before needing to contact us.”
“Having our own legal resource centre, professionally branded in our corporate colours and incorporating our legal teams, provides an excellent free source of information,” continues Samantha. “It helps to filter enquiries, attract new prospects and maintain relationships with our existing clients, whether individuals or businesses.
“Both need to feel confident that the information they read is current and reliable – which is why we chose Atom. Having access to expertly written, accurate, up-to-date information is preferable to searching online, where the accuracy, timeliness and relevance of information isn’t always guaranteed.”
In 2014 the site attracted more than 1,600 visitors, resulting in almost 5,000 page views, with most staying on site for significant periods of time – showing just how useful the content is. Analytics enable effortless tracking of site use.
Working with Atom
Samantha adds: “We have exclusivity in the Thames Valley area and Atom also supplies supporting content that we can use on our website and in our client newsletters. We enjoy working with Atom. They understand the legal services market and their content is an integral part of our marketing strategy.”